Setting the goals for the new Webdam identity was easy. We wanted to create a brand platform ready to support the company through its next phase of expansion and growth, reflecting what makes Webdam unique. We wanted to represent what the company is today and where it’s going in the future. We wanted to strengthen perceptions of key brand equities like “connected,” “flow” and “agility” and contemporize our look and colors so Webdam would be as cool on the outside as we are on the inside.
We assembled a team that included members from product, sales and marketing, some of whom had been with the company from the start. We worked together to fine-tune our creative brief and sanity check our rebrand plan. We wanted to make sure a range of perspectives was represented in the goals and strategy.
There was a lot to do. The Webdam rebrand plan included:
• New logo
• New brand guidelines
• Website redesign
• Refreshed print and digital assets (over 7,000 of them!)